To many, LinkedIn is where business relationships are forged. Ideas are exchanged. Success stories motivate up-and-comers ready to kick down their cubicle walls in hopes of exploring self-employment. During its infancy, this is exactly what its founders envisioned: gathering millions of business-minded men and women from Seattle to Singapore to escape the scuttlebutt offered by Facebook and share the numerous ways one can monetize everything.
Over the last several years, something tragic has happened. Something irrefutably ridiculous that even the savviest LinkedIn user is scratching their head in bewilderment. It’s causing businesspeople to quickly share contact information with individuals and take their conversations away from the all-star platform.
LinkedIn has morphed into Facebook. And losing its appeal quickly. True story.
Every morning, I carefully study the contents of my timeline. I’m looking for that next solid connection, business opportunity, or perhaps someone with an inspirational article discussing how ‘x’ leads to ‘y’. As of late, I’m seeing graduation ceremonies, cute puppies and scams. Oh, and the usual Trump brouhaha.
Correct me if I’m losing my marbles, but there’s little a baby corgi can do for my (or your) bottom line. And it’s great your daughter graduated high school and plans to attend Oral Roberts, but what relevance does that have to the fabric of your business today?
It doesn’t. Get over it.
It’s time to polish up the wasteland LinkedIn has quickly become. Get the platform back on track so our future business leaders can feel confident their message (or sales pitch) isn’t falling on deaf ears. Because LinkedIn is the epitome of maximizing one’s business potential and does possess the qualities necessary to become something spectacular again.
If you’re interested in turning things around, sit down. I’ll explain what must be done – now.
Petition LinkedIn for tougher post moderation
No, we’re not talking about utilizing Change.org. Not a terrible idea, but let’s expand our horizons.
If you see mindless ramblings which aren’t relevant to you, report the hell out of them. Report them every fifteen seconds, and if need be, report the profiles circumventing such garbage. Then ask your connections to report their garbage. Keep this cycle going until LinkedIn is either disgusted to the point they’ll upgrade their algorithm to ‘weed out’ posts before they’re strewn across their site, or they’ll do nothing and allow thousands of businesspersons to find more creative (and less intrusive) ways to collaborate off-site.
There’s no reason posts aren’t filtered out already. It’s not an arduous task to develop an algorithm that disavows (or completely disallows) posts that contain certain words, such as ‘see puppy’, ‘i love Cheetos’, (et al). Posts that could be seen as potentially ‘disturbing’ or overly contentious should be immediately spun into moderation – even if they’re on your own timeline.
Whatever it takes, every user must fight until these posts are eliminated. For good. Because it’s quite disconcerting to find my connections leaving the site and later telling me, “Sorry, the site was too much like Facebook, so I’ll keep Skype chatting with you.” I’m sure, at least to some degree, you concur with my thoughts up to this point.
Really, we could simply stop here. But we can’t.
LinkedIn is not monitoring sales posts. So, start!
It literally breaks my heart every time I see honest people selling their wares to unsavory buyers. Conversely, it’s rather disgusting how many people are actually allowed to sell product they really don’t have. Although it’ll never happen, LinkedIn should be held accountable for the thousands of business deals gone awry by virtue of their indirect complicity. Yes, I’m a firm believer that an improperly moderated venue which allows anyone to rip everyone off (even after several rounds of due diligence) should be either fixed, or tore down and reconstructed properly.
Sure, LinkedIn is going to scream caveat emptor from the tallest building in ‘Frisco. That’s what corporations do in hopes of protecting their financial interests.
But come on. There’s got to be some level of culpability when people are posting unverified random crap for sale, ripping people off, changing names and repeating the cycle. That act alone is killing the wholesale sector – a sector heavily represented on the platform. LinkedIn is directly responsible for their lack of moderated sales posts.
Change this by having all sales posts moderated. May piss people off initially, but consider the alternative.
This moderation should be able to match posts with IP’s which have been flagged and reported in the past. It should be compared against a database of names known for duplicitous activity. Finally, it should verify (to the best of their ability) the products being presented for sale actually exist (and are fairly represented if being brokered).
LinkedIn is more than capable of setting up a dedicated department to handle this. Their ad and membership revenue are more than sufficient to earmark funds toward redevelopment.
Well, I’ve put it out there.
The changes needed to make the business social networking giant great again are marginal to some. But to those who’ve relied on LinkedIn every day for years, they’re changes that are long overdue.
I encourage you all to fight until the tainted crap is eliminated completely. Or enjoy the perilous flight southward.
Maybe I forgot a few things. Maybe I hit the nail on the head for others thinking the same things.
Nonetheless, I’ve put the wheels in motion. LinkedIn is now up to bat.